Anonymous asked:Whenever I (as a female gamer) mention that women buy games as much as men do, men tend to dismiss it by saying that they probably buy mobile games or "girly" games. Is there a way that you debunk this to people?
askagamedev answered:I can certainly try. Let’s take another look at the statistics presented by Super Data Research for 2013 talking about digital sales on video game consoles. There are a few points made here:
This data is for digital sales on game consoles. Not tablets, not phones, not facebook, not PCs. This means digital game downloads, microtransactions, DLC, subscriptions, etc. for game consoles - devices dedicated only to video games.
According to the breakdown of 2013 video game sales by Statista, video game sales by genre (not including social platforms, tablet or mobile devices - remember, game consoles only) in 2013 show casual games as only 2.3% of the market share and strategy games only a bit above at 3.4%.
Going back to the Superdata Research, 37% of the people who bought digital game content in 2013 were women. There were approximately 214 million customers total. This means roughly 80 million women bought digital game content for consoles in 2013. Let’s put that into perspective (populations of France and Canada taken from Wikipedia).
If we assume an even distribution of money spent, these women spent approximately $925 million in 2013. If you compare this to the total value of a company (market cap), you get some interesting comparisons too:
Now… this doesn’t really prove that women buy as many games as men do. I’m actually pretty sure that men buy more console game content than women do. But it does show that there’s an awful lot of women out there who buy games, and ignoring a market that’s 80 million strong and growing seems pretty foolish to me. In short:
i don’t generally mash reblog but this is some good numbers